EP242: Tips for PR for Your Business With Susan Farese

Join me and my guest, Susan Farese, MSN, RN, owner and President of SJF Communications, a public relations firm located in San Diego, CA. She’s here with us today to share her invaluable tips on how to incorporate PR into your business.

The Basics of PR and Some Key Takeaways

• What is PR?
• How she transitioned from nursing to being a consultant entrepreneur and nurse researcher
• The importance of adapting to the new trends
• How businesses can use PR
• Making your pitches and your PR personalized to whoever you’re reaching out to or whoever you connect with
• How to do PR strategies and how do they translate to freelance writing businesses
• The common mistakes that new business owners make when it comes to PR

Resources:

• LinkedIn – Susan J. Farese, MSN, RN 
• LinkedIn – SJF Communications
• LinkTree
• Website: https://sjfcommunications.com/
• SJF Communications Facebook Page
• Author page: https://sjfcommunications.com/author-shop/
• Twitter
• TikTok

Videos:

• Intro to Public Relations
• PR Pitching
• More videos!

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