If we have some freelance writing clients, we often introduce our brand to our clients by telling them who we serve and who our audiences are. But how can we start to introduce email marketing if we’d like to add this service to our business if we’re just writing blog posts right now? Rob and Kennedy are still joining me to continue the conversation about email marketing!
If you missed parts 1 and 2 of our discussion about email marketing, you can check them out here:
Key points we’ve discussed in this episode:
About Our Guests
Both actually have a weird background. Robin is a hypnotist, while Kennedy is a mind reader. They basically use skills of psychology, body language, reading people, understanding people, statistics, and human behavior to pluck a thought from somebody’s mind and read what they’re thinking. They have been doing this job for nearly 20 years. They set up this what they call “accidental business” but then they both realized they didn’t want to spend loads of time, like chatting to people.
And so, a really good, efficient way to sell their services, get gigs and repeat gigs, and get referred to other people’s gigs was by email marketing. They decided that they want to build a list of clients and send them emails and keep in touch that way at scale. They then apply the psychology of a hypothesis and a mind reading to their email marketing service.
How to Introduce Email Marketing Service to Your Clients If You are Writing Blogs
1. Start doing this for your own business
2. Build your own list
3. When you’re already pitching to do your blog writing services, show a little bit of marketing knowledge
Mentioned in this show: