227: Getting Through the Blocks to Writing Your Own Website with Erin Ollila

Have you always wanted to create your own website but can’t seem to get started? Join Janine and her guest Erin Ollila, a professional copywriter, to learn how to overcome the common blocks that prevent people from writing their own websites.

About the Guest

Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform — and even transform — its intended audience.

When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers’ concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.


Key Points in This Episode to Help You Write Your Own Website:

• The importance of having a website for freelance writers, regardless of their niche or specialty.
• Recommendations for starting a website and investing in a true URL website, not just a free platform.
• Starting out with limited funds: Erin suggests some website builders you can use to create a simple one-page website.
• Erin emphasizes the need to niche down and be clear about the specialty or services offered on the website.
• The significance of having an “About” page that showcases how the writer can help the client and what sets them apart.
• The four key pages for a writer’s website: Home, About, Services, and Contact.
• Our guest highlights the importance of the services page without necessarily turning it into a sales page.
• She also encourages writers to engage in discovery calls with potential clients for better relationship-building.
• Using a contact form on the website fo

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