Following Up with Prospects After the Uncomfortable Silence

Ever have an amazing pitch (in your opinion), but your potential client has not said one word? This episode dives into what you can do to follow up, in a less annoying way.

Just know that pitching is something you’re gonna have to do and you will also get a lot of pitches out. Sometimes you'll get 1 or 2 great clients because that’s just how it works.

Let’s talk about first that exciting feeling you get when you’re ready to start a project, ready to get more clients, and ready to start your health writing business.

So you just wanna follow up quickly. Like when you send out a cold pitch and you wanna follow up even the next day because you’re sitting there an hour waiting for their reply and maybe no response yet. But you have to relax because these content directors and content managers have a lot on their plate but unfortunately, you're not their number one priority. So, you have to wait for at least 3 to 4 business days, which means don’t send a pitch on a Friday and follow up on a Monday. Remember the business days because that’s when people want you to follow up. They don’t want an email on Saturdays or Sundays because you may not wanna work on weekends and the same with them. So “make sure you guard your space a little bit too”.

Also when you send a pitch you have to have some sort of call to action, meaning do what you want your reader to do. Like, do you want them just to reply to say they are interested? Or applying saying no thanks and that’s still ok. You’d rather know that they’re not interested than keep following up and following up and not hearing anything from them because in your head there is still a potential.

The other thing you can do is use some tools in Gmail.

• Boomerang - a very great tool because you can be reminded of the follow-ups.
• Spreadsheet or template

In The Savvy Scribe Collective Group as well as in courses, I've shared a pitch template that you can use. It documents the clients, the email addresses that you’re using and maybe you’re using 2 differe

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