Episode 89: 3 Marketing Frameworks to Use on Your Writing Business with Evan Knox

Do you know what marketing frameworks are perfect for your writing business? Today, I'm with Evan Knox, the founder of Caffeine Marketing and a small business investor. He got into marketing because of his dad and grandfather, and then at some point, he wanted to use his marketing skills to help other business owners. That's why he started Caffeine Marketing.  

Fun fact: He thought of his brand name while drinking coffee! Imagine? Many business owners struggle to choose a business name but not for Evan. 

So, what we're going to talk about in today’s episode with Evan is marketing frameworks plus tips that will ultimately propel your nurse writing career.

3 Marketing Frameworks 

We tend to over-complicate marketing that it becomes intimidating, so here are marketing frameworks you can use:
1. Simple Marketing
2. Optimized Marketing
3.  StoryBrand-Certified Guide

Learn more about these marketing frameworks and let us know which of them sounds perfect for your writing business!

His Best Advice for Business Owners 

•  Every quarter you can look at all your expenses then go through them. Ask yourself if it helps grow your revenue or not. Ethan calls this the Trash and Trim method. This will help you get rid of expenses you no longer need, but if you still need it, maybe there is a better option out there. You can staple that into your Bench Accounting, an expense that you can justify because it saves you time. 
• If you want something, remind yourself first of how much money you need for it. Is it worth it?
• Never stop learning, but at some point, you need to pick the information you really need. 

Evan also shares his favorite tools that he uses every day so, tune in!

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