In today’s episode, we have Dr. Jürgen Strauss as our guest to talk about his “Transformational Marketing Blueprint”.
He spent years in both the corporate world and small business world at the intersection of technology, science, human behavior, marketing, and business management.
His philosophy is making marketing human! Marketing blueprint is about building relationships with people we serve; marketing is about enabling people to achieve and excel; it’s about working with people. Their Map places marketing at the heart of the business and mirrors a hero’s journey taken by the customer.
A key part of their marketing map is customer retention; delivering exceptional experiences, helping them solve more problems, and having them share their stories. They work with clients on systems for encouraging reviews, managing reviews, and owning your online reputation.
As a podcast host himself, Jürgen has held meaningful conversations with hundreds of outstanding entrepreneurs from all around the world gaining insight into what makes them ‘tick’, what ‘lights them up’, why they do what they do and what inspiration and value they can add to the rest of the world. The InnovaBuzz Podcast published thrice-weekly is designed to help smart businesses that are committed to innovation, curiosity, service, and modern marketing.
Transformational Marketing Blueprint
1. Getting to know yourself
2. Dream client
3. Know the problem
4. Crafting your message
5. Building the connection
6. Delivering your promise
7. Continuing to nurture that
8. Scaling and repeating
Keep listening as we discuss these marketing maps!