The Savvy Scribe

Episode 113: Cold Pitch Strategies That Prospective Clients Can't Afford to Miss with Christine Gomolka

July 13, 2021
The Savvy Scribe
Episode 113: Cold Pitch Strategies That Prospective Clients Can't Afford to Miss with Christine Gomolka
Show Notes

Welcome to another episode of the Savvy Scribe Podcast. Today my guest is Christine Gomolka. She guides new freelance copywriters on mastering the most important part of building a freelance business. 

She was burnt out from a long career in software sales so she followed her gut and quit with no backup plan. Today, we’re going to talk about cold pitching and this is part of the workshops that you can be a part of if you’re a member of the Savvy nurse writer community on Facebook and then we have our membership option where you get a little more in-depth, more than just this podcast episode. So, without further ado, let’s begin.

She’s from New Jersey and a copywriter in the B2B technology space.  She was in technology sales before she became a technology writer. She had no professional writing experience and she was actually unemployed when she became a writer and with no connections in the industry.

She had worked in a big room with a bunch of men, cold calling with a headset on and sitting in front of the computer making a hundred outbound calls per day and like a call center type environment, although she was making really good money, she’s just extremely burnt out and literally had to quit with no backup plan. So lo and behold she discovered copywriting and freelance writing. 

Coming from sales, she knew about cold emailing, cold calling, sending messages on LinkedIn, and identifying decision-makers.

How To Personalize Your Cold Pitch

  • Cut the Chase
  • State why you’re qualified

Here Are The Two Types Of CTA’s  That You Could Use In A Cold Pitch

  1. Interest-based CTA
  2. Time-based CTA

Keep listening to this episode to learn more about cold pitching!

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