Joining us today is an expert on Linkedin, his name is Daniel Alfon and he is the author of How to Build a LinkedIn Profile for Business Success. He joined LinkedIn in the early 2000 and 2004 to be exact and publishes articles, and exclusive content about advancing LinkedIn strategies to clients and subscribers on his website.
He started as a marketing professional at one point he found at LinkedIn, helped me cut my cell cycle, and he tried to understand what’s under the hood and since then he started, helping his friends, and those friends became entrepreneurs themselves.
Who presents our ideal client?
Registered nurses could think about their ideal client working in a healthcare or biotech firm. The title of that person could change, it could be in some companies, the marketing communication manager, the market manager could be a product manager would be in other companies, some different titles, but that person is the most important. One that we need to think about is how we can help or serve them and what terms would they use when they think about the services that registered nurses could provide such as writing and editing and providing the content.
What action would we like that person to perform once they have looked at our profile?
The answer should be for them to reach out to schedule the call or zoom call to get some samples or to try and work on a simple gig that would make us understand if the writing you provide is relevant for them.
If you’re looking at your profile as an ideal client, who knows nothing about us, would you feel compelled to stop and say I need to speak with that person?
The profile should speak for itself. It has to provide the answers to clients. You should make it as easy as possible for them to understand what services you offer. Because if it’s not interesting in the first two or three seconds, ma
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