220: Understanding and Mastering Marketing Funnels

Welcome back to another exciting episode of The Savvy Scribe Podcast! In today’s edition, we’re diving headfirst into the world of marketing funnels. Join us as we unravel the mysteries of this essential tool and explore how it can be effectively implemented to establish and grow a prosperous freelance writing business.

Whether you’re a seasoned writer or just starting out, this episode is packed with valuable insights and practical tips to help you chart your path to success. Get ready to level up your freelance writing game as we unravel the secrets of marketing funnels.

Key points in this episode:

• What is a marketing funnel
• How it can help you strategize with your writing clients
• How to use and implement marketing funnels to understand what your client wants with the content that you write them
• Discover the 3 stages of marketing funnels

3 Stages of Marketing Funnels

Stage 1 – Awareness

Stage 2 – Consideration Stage

Stage 3 – Decision Stage

"It's important to always deliver high quality work. I always say exceed your clients' expectations to encourage them to come back, and most of all, give you a referral that gives you free clients without ever having to market yourself. So always deliver high quality work that meets and exceeds their expectations all the time." ~ Janine Kelbach

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