271: Client Sourcing and Sales Strategies for Freelance Writers with Lynn Whitbeck

Join us in today’s episode with the Queen of Sales, Lynn Whitbeck, who will share her sales strategies to win freelance writing clients!

About Lynn Whitbeck

Lynn Whitbeck is the Queen of Sales. Business owners and entrepreneurs hire Lynn to ignite winning sales, because most are chasing down leads, lack client retention, conversion, and profit. Lynn is the Founder and CEO of Petite2Queen, and Host of Claim Your Career Crown on Pelucha TV and the Get More Clients show streaming on Amazon Fire, Roku, and Apple TV. She loves visiting National Parks, cooking, and playing Pokémon Go.

We explore key sales strategies for freelancers to stand out in the competitive market. Here are a few highlights:

• Every personality type can excel in sales when starting with genuine intent to help and serve people.
• Identifying and emphasizing what makes you unique and how your core genius can make a difference for your clients.
• Understanding and defining who your ideal clients are, their pain points, and how you can solve their problems.
• Techniques like maintaining a folder of testimonials and using affirmations to build and sustain confidence.
• Creating a funnel, attracting clients with lead magnets, and conducting discovery calls to guide clients to decisions without manipulation.
• Importance of structured follow-up and setting client expectations to ensure smooth onboarding and continued engagement.
• Leveraging existing relationships to offer additional services and asking for referrals to grow your client base.
• Tools and resources for improving sales skills and practical tips for effective client communication.

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