EP279: Building Your Content Marketing Trifecta: How Marrying Social Media, Blog Content, and Email Marketing Completes Your Marketing Ecosystem

Welcome to another engaging episode of The Savvy Scribe Podcast! Today, we’re joined by Ashley Mason, the savvy founder of Dash of Social, who’s here to demystify the ins and outs of impactful content marketing. From blogs to the buzzing world of social media, Ashley brings her A-game, sharing valuable insights from her eight-year journey in building a content marketing agency.

Diving Into the Trifecta of Content Marketing Success

In today’s episode, we’ll explore how Ashley uses a holistic approach to amplify her clients’ presence online. Not only will you learn how to elevate your own or your clients’ visibility, but you’ll also get a peek into the tactical strategies that can be applied directly to your business or personal brand.

Today on The Savvy Scribe Podcast:

• The Evolution of a Content Marketer: From blogging novice to agency owner, discover Ashley’s journey and the pivotal moments that shaped her career.
• Blogging Is Not Dead: Insights into how blogging serves as a cornerstone for establishing thought leadership and driving traffic.
• Social Media Strategies: Why choosing the right platform matters and how to tailor content that resonates with your target audience.
• Influencer Partnerships: Leveraging human-focused content to enhance engagement and authenticity.
• Email Marketing & Lead Magnets: How integrated marketing efforts can create a seamless funnel for client conversion.
• The Role of AI in Content Marketing: Ashley shares her thoughts on the future of automation and personalization in marketing strategies.

Mentioned Resources:

• Hootsuite and Buffer reports for demographic insights on social media plat

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