EP303: Developing Content for B2B SaaS in Healthcare with Maxwell Pollock

In this episode, I sit down with Maxwell C. Pollock, a B2B content strategist and writer specializing in healthcare SaaS. We dive into the world of B2B SaaS and explore how to create high-impact content that resonates with decision-makers, drives engagement, and ultimately converts. Maxwell shares his expert insights on the most effective content formats for B2B — like case studies, testimonials, and webinars — and discusses the importance of smart content distribution, the evolving role of SEO and AI-driven search, and how freelancers can stand out in a competitive landscape. Whether you’re a content marketer, a healthcare writer, or a startup founder, this conversation is packed with actionable advice and fresh perspectives.

Developing Content for B2B SaaS in Healthcare

What You’ll Learn in This Episode:

• The three most effective content types for B2B healthcare SaaS (and why they work)
• How to create case studies that are short, visual, and results-driven
• Why testimonials should be front and center on your website and social channels
• The underrated power of webinars for education and lead generation
• Smart strategies for distributing content on LinkedIn, through email, and with paid ads
• How Google’s AI search and Language Model Optimization (LMO) are changing SEO
• A real-life example of a pillar page campaign that increased traffic by 200%
• Why specificity and storytelling are key for freelancers to stand out
• How video content can cut through LinkedIn’s noise and boost engagement

About Maxwell Pollock

Maxwell is an enterprising B2B business leader and digital marketing specialist with over seven years’ experience launching successful campaigns, writing and producing compelling content, developing successful business systems, generating profitable relationships and landing newsworthy articles

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