EP322: Freelancer or Founder? How to Know Which Hat You’re Wearing

In this episode, we dive into the critical mindset shift that separates successful nurse writers from those stuck in the gig-to-gig grind. Are you reacting like a freelancer or planning like a founder? Learn the difference—and why it matters for your income, confidence, and long-term success.

Are You A Freelancer or Founder?

Key Takeaways:

• Freelancer vs. Founder: The Core Difference
  Freelancers trade time for money. Founders build systems and set strategic goals.
• Stop Chasing Gigs
  A founder creates pipelines, set income goals, and market consistently—even when busy.
• Proactive Lead Gen Tactics
  → Check LinkedIn daily
  → Send 3 pitches a week
  → Focus on building retainer relationships
• Pricing Strategically, Not Emotionally
  Quote rates based on value and expertise, not fear or inexperience.
• Work ON the Business, Not Just IN It
  Schedule CEO time: review goals, update offers, optimize systems regularly.
• Actionable Tip:
  Label your tasks as F (Freelancer) or T (Founder) to evaluate where you’re spending your time and energy.

Challenge to Listeners:

What’s the CEO version of you going to do next? Start acting like the business owner you want to be.

Bonus:

Don’t miss this month’s CEO Mindset Masterclass – Free for Plan Produce Profit members! Deep-dive into operating like a business, not just a freelancer.

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