EP334: Get More Inquiries Through Your Website with Conversion-Focused and SEO-Friendly Copy That Sounds Like You with Chrysanthi Stamou

In this episode, we are joined by copywriter and messaging strategist Chrysanthi Stamou, who specializes in helping service-based businesses create conversion-focused and SEO-friendly websites.

Chrysanthi breaks down what every small business owner needs to know to turn their website into a powerful, client-generating tool. From homepage structure to SEO myths and writing calls-to-value that resonate, you’ll learn how to write website copy that reflects your personality—and gets results.

This conversation is a must-listen if you’re building or updating your SEO-friendly website and want it to actually bring in leads.

Crafting High-Converting Website Copy

Key Takeaways

• Why an SEO-friendly website still matters in 2025, despite the rise of short-form video and social media platforms.
• What makes a website conversion-focused: using customer-driven research, clear messaging, and benefit-led structure.
• Call-to-value vs. call-to-action: How to write CTAs that encourage clicks and reduce resistance.
• Homepage hero section best practices:
  • Focus on the transformation your services offer.
  • Use benefit-driven, keyword-rich headlines.
  • Include clear direction with action-oriented CTAs.
• About page that connects:
  • Move beyond listing credentials.
  • Share your story and values in a way that builds trust.
• SEO insights:
  • Why SEO is not dead—and how it fuels AI tools as well as Google rankings.
  • How to measure your site’s SEO performance with Google Search Console or Ahrefs.
• Website audit tips:
  • Replace generic page headers with value-driven messaging.
  • Spread testimonials across key decision points—not hidden in sliders.
  • Simplify your navigation (5–6 links max) to reduce choice paralysis.

Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"

I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES

And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!